Tidy house, tidy mind. We all dig the maxim, but when you’re working from your living room and home schooling, being a neat freak isn’t a priority nor is it particularly realistic.
And yet the term ‘declutter’ has become a lockdown buzzword, hashtagged over a million times on Instagram and used to introduce innumerable YouTube videos which extol the virtues of a minimalist home by teaching us how to correctly store our Tupperware, organise the tool box and colour-code the shoe rack.
It’s all rather overwhelming especially if, like me, you have more in common with Stig of the Dump than Marie Kondo when it comes to keeping your house in order. Plus, I’m of the opinion that being surrounded by stuff is pleasantly reassuring during a pandemic that has plunged the world into a state of flux.
That said, when it comes to my wardrobe, I’m much more proactive: selling and donating my unworn and ill-fitting clothing has allowed me to become a more considerate shopper and it’s freed up some much needed cupboard space. Plus, it’s something I can do progressively, in my own time, without feeling the need to defenestrate my worldly possessions in order to achieve the desired spartan interior that invariably accompanies the aformentioned hashtag.
It’s not just designer clothes that do well on resale sites like eBay, Vestiaire Collective, Depop and Vinted: vintage finds from the ’90s and noughties are especially popular with young consumers, because trends inevitably come back around, even the ones that perhaps shouldn’t have appeared in the first place.
According Depop’s data analysis team, the site saw a 40% spike in searches for ‘Victoria Secret corsets’ and a 30% rise for ‘Trapstar jackets’ in the last month alone. Remember those grungy Ed Hardy ‘tattoo’ tees? Get yours listed on the site, because searches for this brand are up a staggering 180% from six months ago.
Tik Tok, with its core Gen-Z membership, is often responsible for a frenzied interest in a brand, style or specific item – apparently a swathe of Depop users have been bent on finding a ‘brown North Face puffer’ this winter, a trend that coincided with the coat’s popularity on the social media site over November and December.