With non-essential shops, including clothes retailers, closed for the foreseeable future under lockdown rules, fashion lovers have had to get creative with how they shop for new clothes.
Supermarket fashion is nothing new, but in recent years the likes of TU by Sainsbury’s, George by Asda and F&F by Tesco have really upped their game to compete with more traditional clothing shops.
This is especially true during lockdown. F&F has cottoned on to the fact that people still want to browse for on-trend, high-street clothing and have capitalised on the loophole that means supermarket fashion can count as essential shopping.
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“Your clothes are amazing right now,” says one shopper on F&F’s latest Instagram post, which shows a neutral sweater vest and wide leg trouser set that looks like it could be fresh out of Zara.
The outfit is an absolute bargain, with the Oversized Vest costing £16, the Wide Leg Trouser £18, and the Linen Shirt £18, and shoppers can’t wait to get to Tesco to buy them.
“Tesco you are killing it with your new stuff coming out but teasing me as I want pay day,” said one shopper in the comments.
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“I have these trousers and they’re my absolute fave. So comfy and easy to dress up or down,” said another.
“Off to Tesco I go again. Honestly you’re coming my new favourite clothing store,” said a third.
Of all the places we expected to serve us fashionable looks in lockdown, Tesco was not one of them – but we’re so here for it.
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