Cold Weather Clothes: It’s Time To Prep Your Wardrobe For The Great Outdoors Leave a comment


During this lockdown, heading outdoors is our only opportunity to socialise. While socially-distanced walks and picnic lunches were appealing during the summer months, autumnal weather isn’t exactly the perfect host for such activities. But that doesn’t mean we’ll be disheartened – rather than abandoning our friends altogether, it seems many of us have already started adapting our wardrobes to suit the situation. Searches for thermals are soaring on Google by 220%, for example, as we all seek a robust sartorial solution to this problem.

The clothes you once only considered for practical pursuits? They’re now the pieces that will help you endure a winter spent huddled outside with your nearest and dearest. Perfect Moment, renowned for its high-performance ski and surf wear, reconsidered its entire autumn/winter campaign to suit its customers’ needs. Where the original campaign shows the latest ski collection on the slopes as usual, new photographs show pieces like the fleece-lined ski suits and chunky knit jumpers on women in the street, going about their daily lives. ‘During lockdown, we noticed an organic uptake in customers’ demand for wearing Perfect Moment at home,’ says Jane Gottschlak, the brand’s chief creative officer. With clothes built to withstand plummeting temperatures while ensuring the wearer’s comfort, it seems like an ingenious solution to hours spent outside in a UK winter.

Similarly, ACAI Outdoorwear has seen a 2,400% increase in orders for its winter thermal collection. The brand says it’s clearly a direct reaction to government restrictions on our social life – in the week after the Prime Minister announced the tiered lockdown system, over 4,000 orders were processed for the brand’s thermal skinny outdoor trousers, which look like regular skinny jeans but are actually fleece-lined.

Having sold out in many sizes and colours already, there is now a 2000 person waiting list that’s growing by the day. Browns, meanwhile, has seen a surge in interest for thermals from brands such as Fusalps, Colmar and Falke and at Lululemon, the best-selling item isn’t a pair of leggings but rather the Pack It Down Long Jacket, a lightweight, water-repellent coat insulated with 700-fill-power goose down.

It’s not just our clothes, either – it seems that blankets are now the accessory du jour (again). Erdem has just created a luxurious wool and cashmere blanket as its first foray into homeware, boasting the label’s signature floral motif and crafted in Scotland. At £980, you’d be forgiven for thinking that’s a princely sum to spend on such an item and, while you may have a point, it doesn’t quite compare to the likes of The Elder Statesman – whose blankets can exceed £3,000 – or the just-launched pure cashmere styles from Ludovica Mascheroni, which will set you back up to £2,948. They can only be ordered via email or phone and even come with their own boxes designed to ‘store and preserve these precious blankets.’

On the high street, Swedish artist and illustrator Linnea Andersson has teamed up with Arket to produce a range of beautiful wool blankets for a slightly more reasonable £69 and Toast has one of the widest selections on offer, ranging from wool blankets to stitched quilts – all under £200.

Perfect Moment, Star Print Jumper, £280

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& Other Stories, Ribbed Cuff Leather Gloves, £55

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Free People, Hybrid Down Joggers, £228

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Hunter, Insulated Snow Boots, £115

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Falke Ergonomic Sport System, Stretch Knit Top, £59 at Net-a-Porter

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Arket, Linnea Andersson Blanket, £69

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Uniqlo, Ultra Light Down Hooded Parka, £69.90

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M&S, Velvet Ankle Socks, £5

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Fusalp, Black Flared Ski Trousers, £250 at Browns

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Oliver Bonas, Cable Knit Beanie Hat, £20

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ACAI Outdoorwear, Thermal Skinny Outdoor Trousers, £84

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Toast, Canadian Wool Blanket, £150

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Lululemon, Pack It Down Jacket, £228

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Uniqlo, Heattech Thermal Leggings, £12.90

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Next, Thermogen Zip Top, £22

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Patagonia, Lightweight Fleece, £160

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Of course, your beloved old picnic blanket will do the trick, too – just stash one in your bag as you head out for a day spent wandering the wintry landscapes of Great Britain, friend in tow (at a safe social distance, obv). Just don’t forget your thermals.



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