How Aliétte Captured 2021’s Mood and Emerged as the Label of the Moment Leave a comment

Rembert’s talents were evident to Roach, but the fashion community as a whole is beginning to acknowledge his flair for creating fashion moments. He’s already revered as one of the top stylists, handling the headline-making wardrobes of Issa Rae, Ezra Miller, and Michael B. Jordan. Still his gifts truly shine in Aliétte. Since its inception in 2019, Aliétte has served up colorful and dramatic styles that give each wearer a red carpet-worthy moment. From athleisure-inspired by his Martiniquais heritage to evening wear with a seductive verve, Rembert has created a distinctive wardrobe for modern women. Still, what he finds most interesting is the idea that his customers are interested in more than looking good. “I know that when people decide to spend their hard-earned money, they aren’t just buying into the clothes and the designer,” he says. “They’re buying into the story, its authenticity, and brand’s values. The fact that there are people out there who purchase Aliétte and have connected to our story is amazing.” 

Jason Rembert

Photo:  Ramshah Kanwal

In recent months the brand has hit its stride, appearing in multiple editions of Vogue and on the backs of stars like Regina King, Tracee Ellis Ross, Chloe Bailey, and Uzo Aduba, who collaborated with Rembert on an Emmy night tribute to Breonna Taylor. Some labels specialize in a specific kind of client, but Rembert aims for universality and empowering designs that make women feel their absolute best and offers sizes from XS to XXL. “To see something you’ve designed worn on different bodies and different types of women, at different points in their careers, is incredible,” says Rembert, who has been moved by some of the stylish interpretations he’s seen on social media. “Everyone is so creative in how they present this imagery to the world. Some do incredible videos, others use their iPhones and make Instagram Lives, then you’ll turn on Jimmy Kimmel and see someone wearing the brand. The clothes aren’t just for one specific group, it’s a range of people who have different tastes, and the goal is to be able to cater to most if not all.” 

That mindset has led to a varied fanbase. Gen-Z poet Amanda Gorman wore Aliétte as she graced Time’s cover, as did The Undoing breakout and Olivier Award winner Noma Dumezweni on the red carpet at January’s Gotham Awards. What unites Aliétte’s women isn’t size or age, but a sense of purpose and power. “I’ve been extremely blessed to dress women who I admire,” says Rembert. “One thing we’ve seen during lockdown is how people have continued to express their identity through clothes; even at home, they want to show the range of their style.” 

Uzo AdubaPhoto: Courtesy Uzo Aduba
Regina KingImage Courtesy Wayman + Micah (@waymanandmicah)

When Aliétte launched, the world and the fashion industry were in a very different place. Before the coronavirus crisis upended traditional business models and ways of thinking about clothing, launching a new brand was a (slightly) less risky endeavor. During the pandemic, Rembert has had to adapt. “Client needs have evolved,” he says. “In 2019, we were looking forward to being outside at premieres or awards shows and having nights out. Right now, though, you want to be ambitious and have styles that could be on a red carpet, but they have to also look good on Zoom and fit with our current at-home lifestyle. So maybe it’s a jumpsuit instead of a dress, a pullover, or lightweight sweater, a piece that is more transitional and can carry from day into night.” 

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