Tom Grennan’s career started in earnest after he landed the guest vocalist spot on Chase & Status’ “All Goes Wrong” in 2017. Since then, he has cemented his position as one of the country’s bright young musical talents, appearing in the music video of former GQ Men Of The Year performer Charli XCX as well as releasing his debut album, Lighting Matches, and embarking on a solo UK tour.
Now, Grennan has teamed up with American super-brand Tommy Hilfiger for its Spring/Summer 2021 campaign. Fronted by a diverse cast of activists, such as Pose‘s Indya Moore and singer-songwriter Mogli, the project lays focus on social change and inclusivity, two causes that are incredibly important to Grennan.
We met the 25-year-old singer to find out more about his involvement in the campaign, what Tommy Hilfiger has taught him about his own sense of style and why he’ll never wear skinny jeans again.
The Tommy Hilfiger campaign meant a lot to me. Community is important to me. My own community changed my life when I was younger and I want to give back. Throughout lockdown, I tried to do this by volunteering with food banks and walking neighbours’ dogs.
Working with Hilfiger I got to try some stuff I would never have worn. It taught me to be adventurous. I need to step outside my box a bit more. I love a smarter style, but with the Tommy Hilfiger campaign I had to wear colours and pastels that I’m not used to. I learned that other things do suit me. There’s this mismatched trouser and blazer combination that I’d never have attempted, but actually really worked.
I love buying vintage. I love the 1970s and 1980s. My go-to look is a pair of high-waisted trousers with a T-shirt or a shirt. I’ve worked a lot with Dolce & Gabbana and the new collection is amazing – it’s got some fantastic string vests that have a real 1970s feel about them. I love Gucci and its retro vibe. Gucci has got me into cardigans.
I’m really into my tracksuits. Especially now, during lockdown. I love Needles’ tracksuits. I love the brand Pangaia – it has a great environmental message. All the products are made from recycled content and are biodegradable.
Tony Soprano is my style icon. I also love Prince. He just wore his clothes so well. He was a superstar anyway, but his wardrobe took him even further. He was courageous with what he wore, especially considering the prejudices at the time. He didn’t care. Similarly Elton John does what he wants and I really rate that. Harry Styles is doing great things at the moment too, obviously.
True Romance and Pulp Fiction are films that have fantastic wardrobes. Pretty Woman is one of my favourite films and the wardrobe in that is incredible. Julia Roberts wore some incredible suits.
My style has changed massively as I’ve got older. When I was younger it would be skinny jeans and boat shoes. Now, I cannot stand skinny jeans. I’m more about a wide-legged and high-waisted style. I like to be comfortable and my clothes need to move freely. I’m not keen on oversized garments, but I don’t want clothes that are stuck to me. I need to be free. I need to move.
When I was a teenager I was into indie music. I’d look at my mum’s photos from back in the day and when I would go to my grandparents’ house I’d find my mum’s old clothes from the 1980s, like cardigans and jumpers. I’d take them and that has influenced my style today.
I lived in charity shops when I was younger. I couldn’t afford anything else really and the finds in there were great. Shopping in them really forces you to find your own style.
I wear loafers with a tracksuit. I’d never wear trainers with a tracksuit, unless I was going to the shop. I like trying to make something laidback look smart. A nice velour tracksuit with a Gucci loafer makes me feel put-together and also fits with my 1970s obsession. I like Grenson and Toga loafers. Togas have major buckles.
I can’t get enough outerwear. Puffer jackets are amazing. I’ve got a Moncler jacket that was a collaborative piece made with Palm Angels. That’s my favourite item in my wardrobe.
I can’t wait to wear a suit again. I’ve got a lot of Sies Marjan pieces ready for when we can go out again. The brand has killed it with its silhouettes: wide-legged trousers paired with contrasting, snug-fitting jackets. It’s a great look.
I think it will be like the 1920s post-lockdown. Everybody was suited and booted and I think people will go out with the purpose of looking their best. I will anyway.
I once wore a snakeskin suit on stage. I really regret it. It was an extremely hot summer day and, while I did like it, it was leather and I couldn’t breathe properly. It wasn’t pretty.
My mum has taught me a few tricks regarding skincare. She uses Image Skincare and it’s amazing. I use a daytime cream, a night time cream and an SPF30 moisturiser all year round. My mum is a big believer in not being in the sun. That’s been drilled into me. I use a cleanser in the shower to get deep into the skin and get the grime out.
I’d never go clean shaven. I like a little bit of stubble. When my facial hair is too long I can’t deal with it, but equally when it’s too short I can’t cope. I like it nice and tidy. I wouldn’t ever use a beard oil as it irritates my skin.
My hair and make-up artist has taught me some amazing hair tricks. She colours my hair and has taught me how to get that curl. I use Fudge products. I use a toner occasionally – it sometimes dries my hair out – and then to get the curl I use a salt spray, which I leave in. After that I apply some Fudge Angel Dust, massage it in and then I’m good to go.
I dyed my hair for the first time in 2020. I did it before Christmas and I’ve gone for a rooty blond on the top and left the sides more natural. Once a week I use Fudge Clean Blonde Damage Rewind and that really helps to keep the hair healthy.
A Bouclé hair mask has completely changed my hair. It’s given it a better curl and really helped reverse the damage from dyeing it. I use bonding oil by Olaplex at night. It instantly gives it some energy.
Le Labo 33 is my fragrance of choice. I love it. I can’t really smell it any more as I’ve used it for so long, but I know it’s a good one. Two sprays and it’ll last all day.
I’ve stopped drinking alcohol and stopped smoking. Instead I’m really focusing on getting fit. I’m really into Crossfit – it has changed my life. If I don’t move I feel depressed and bogged down and exercise has really helped me stay sane during lockdown. I’ve stopped eating meat, which has been amazing for my overall health. I’m not completely plant-based yet, but that is the aim.
Who doesn’t love a massage? If I can get one in I will. I use this app called Urban Massage and they come to the house when they can. Massages are really beneficial, especially if you do a lot of exercise.
Evering Road by Tom Grennan is out on 5 March.
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