Shop London: The best kids clothes, toys and gifts from independent brands Leave a comment


020 has been a crazy year to say the least.

The global pandemic has had us confined to our homes for most of the year, but lockdown 2.0 is finally over and we want to celebrate.

Meet up socially distanced with your support bubble, go to a pub and most importantly, hit the shops.

Retail has had it tough and to help, Evening Standard has launched its Shop London campaign to get us all to spend our hard earned pennies with small, local and independent businesses across the capital.

Whether you are looking for fashion, beauty, homeware or jewellery, London is packed with some of the best shops around – and this extends to kid’s clothing and essentials.

Get ready to cross the pint-sized person of your Christmas list with our selection of clothing and home brands for the little one in your life that you may not have heard of but should certainly be on your radar.

Baby Romper – Pale Green Leopard and Lightening Bold Print

Set them on a fashion-forward path with this gender neutral romper that will form the basis of their tiny wardrobe. It has a leopard and lightening print and is available for little ones aged 0-3 months to 2-3 years.

( Scamp & Dude )

Mio Dress

For the little princess in your life, this playful pretty-in-pink frothy frock will go down a treat. It is crafted from a sumptuous Japanese velvet with a voluminous construction complete with ruffles.

( Owa Yurika )

Blue Sailor Children’s Weighted Blanket

The long list of benefits of a weighted blanket include longer, deeper sleeps and has been attributed to calming anxiety. The Little Blanket Shop has designs to suit all tastes and is super soft with a part cotton, part plush blanket construction.

( The Little Blanket Shop )

The Best Long-Sleeve Tee

Fill the wardrobe of the pint-sized person in your life with super soft pieces that will be kind on their delicate skin. Smalls Merino should be your go-to for all basics where all the pieces are crafted entirely from a superfine merino wool that won’t irritate even the most sensitive of skin – including eczema-prone. It comes in a range of colours and for ages two to 14.

( Small Merino )

Serri Blouse

For something extra special for occasions like Christmas lunch, Owa Yurika has pieces that are as stylish as they are adorable. This blouse has a romantic ruffle design and provides a different look that your run-of-the-mill children’s wear.  

( Owa Yurika )

Kids Hoodie Dark Grey with White Star and Lightening Bolt

Why is it always the most basic pieces that are the hardest to find? Scamp & Dude has the fix with classic silhouettes like this hoodie that put an extra fun twist with playful patterns like this star design. The piece is gender neutral and is available for ages one to 13.

( Scamp & Dude )

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