Everyone loves a sale, especially right after Christmas when bank accounts and wallets are feeling a little emptier than you’d like them to be.
There aren’t many days where you’re guaranteed to bag yourself a bargain, but Boxing Day is one of them.
Tier 4 restrictions don’t need to be a hurdle to shopping until you drop, as online retailers have excellent discounts across all shopping sectors – and you can browse for hours from the comfort of your sofa.
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But buying anything and everything that’s got a 70 per cent off sticker slapped onto it isn’t the best tactic.
You’ll end up with poor quality, panic-bought clothes that you won’t wear in a few months’ time, ultimately wasting your money.
Instead, here’s what to look out for when you’re shopping for Boxing Day treats.
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Quality winter coats
Sales are great for picking up high-quality winter coats at a discounted price.
Considering a proper cosy coat can get really expensive, Boxing Day is a great time to shop for a good winter warmer.
Look out for wool or wool-blend coats, down puffer jackets and waterproof (not water-resistant) materials to get the most comfort and life out of a new coat.
Also make sure the coat is lined, otherwise it won’t be warm at all, and to make it wearable for longer go for neutral colours like black, brown, beige and grey.
They go with everything and won’t go out of fashion, so you can enjoy your coat for years to come.
For quality coats this Boxing Day, try H&M, Uniqlo and Marks & Spencer.
Shoes and boots
Quality boots and comfy trainers are other wardrobe staples that can cost an arm and a leg if you’re not a savvy shopper.
It’s worth keeping an eye out for these essentials in the Boxing Day sales, whether you’re after a new pair of trusty Nike Air Force 1s or some chunky Dr Martens, as high quality shoes are often heavily discounted.
To make sure they last and you get your money’s worth, opt for materials like leather instead of plastics.
Materials such as suede and nubuck are varieties of leather which are just as durable and waterproof, but will require more upkeep to look good. Don’t invest in these fabrics if you’re not able to put in the effort to maintain them.
As with the coats, it’s better to opt for neutral colours such as black, white and brown for your everyday shoes. These colours go with everything, so you’ll get a lot more wear out of them.
When it comes to running trainers, go with a branded item over a bargain from a fast fashion retailer. Brands like Nike, New Balance and Asics put a lot of science behind their trainers to protect your feet and give you the best running experience.
Shops like Schuh, Office and Sports Direct are great for shoes and boots in the Boxing Day sale.
Everyone needs a good pair of jeans.
Even in lockdown when our wardrobe feels like 90 per cent loungewear, a decent pair of jeans will keep you warm on long walks, make you feel better for a trip to the supermarket, and will stay by your side when we’re finally allowed back out for drinks in Soho.
When shopping for denim this Boxing Day, choose colours and styles that you’ll wear all the time.
Straight leg, skinny, mom-fit and high-waisted jeans are all classic shapes that will work with any outfit. Shop for blue and black hues that will stand the test of time.
As a rule of thumb, the higher percentage cotton the denim material is, the better. This is because they won’t stretch, will stay stiffer and retain their shape for longer.
For Boxing Day denim deals, try Levi’s, H&M, M&S or Topshop.
Cosy jumpers are essential every winter, but they’ve been a particular comfort in lockdown.
Knitwear is one part of your wardrobe it’s worth paying attention to, as higher quality products (which you can pick up at a great price in the Boxing Day sales) are more likely to look good and feel soft for longer.
Look out for natural fibres like wool, cashmere, mohair and merino, as these fabrics will keep you warm without making you sweat, and will last a really long time if cared for properly.
Often synthetic fibres like acrylic will go hard and scratchy after a couple of washes, so given the opportunity to get a bargain, it’s better to buy real wool.
Lots of high street shops have great deals on wool knitwear this Boxing Day – favourites include M&S, H&M and Uniqlo.
What will you be buying in the Boxing Day sales? Let us know in the comments.