Given How Quickly Children Grow Out Of Their Clothes, Would You Consider Renting Your Kids’ Outfits? Leave a comment


While 2020 saw clothing sales fall by 25%, the emerging rental market experienced its best year yet. As a global pandemic dramatically changed daily routines and lifestyles, fashion rental platforms saw a sharp rise (as much as 600%) in the amount of people renting clothes and accessories. Now, Arket has announced that it will join the rental space, offering products from its children’s collection in order to encourage a more sustainable approach to shopping.

The high street brand has partnered with Circos, an Amsterdam-based rental subscription service for both children’s and maternity clothes founded, according to the company’s website, ‘with the mission to increase the use and prolong the life of garments that are typically used for only a short time.’ Arket joins brands such as Adidas and Patagonia, which are already available to rent on the platform.

You do have to be a member to enjoy the service but it could actually work out as much cheaper than buying clothes. The basic cost is €19.50 (£17.28), with pieces priced individually but at a fraction of the original store price. This means you can control exactly what you’re spending and how many pieces you would like to rent each month (and for how long). Plus, there’s a professional laundry service included and no fee for any accidental damage. The idea is that it’s convenient sustainability, meaning you get to reduce your family’s carbon footprint by up to 80% without having to spend lots of time and effort doing so.

From the Arket collection, you can rent designs individually or as part of an edited bundle of clothes, delivered directly to you. Pernilla Wohlfahrt, Arket’s managing director, says: ‘We’re really happy to be able to give our customers the possibility to share products with other families and proud to join Circos in their vision for a more circular everyday life. Children’s clothes need to be designed with a longer-term horizon in mind, and all our garments are consciously intended to be handed down when outgrown.’

As Arket said in a press release about the new initiative, ‘A typical child grows through eight sizes in the first two years of its life, and on average, their parents buy around 280 pieces of clothing during this time – most of which are only used for a few months, or even less. Renting instead of buying allows customers to share the footprint of the products and also saves time, money and space as the wardrobe can grow along with the child.’

As mentioned, you’re able to keep your rentals for as long as you like, which means you only need return them when your children grow out of them. Arket says that ‘between eight and ten families will share and enjoy the same piece of clothing, and once the product eventually wears out, the materials are repurposed to make new products.’

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