With more time on his hands as a result of the pandemic and the consequential lockdowns, Coldplay bassist Guy Berryman was able to launch his own brand Applied Art Forms at the end of last year.
Speaking to GQ’s Teo van den Broeke back in November prior to AAF’s unveiling, Berryman explained how the brand came to fruition: “I have long been interested in classic workwear and military clothes. At heart I’m a collector. Over time I realised there were still gaps in my wardrobe, because I wanted clothing that was suited to the way we live now, with every design element considered and honed into a perfect garment.”
And there’s no better person to front the brand than Berryman himself. Similar to the way in which Justin Bieber promotes his own label, Drew (there are no campaigns and Bieber simply wears it on the streets of Los Angeles), or how Kim Kardashian is the face of Skims, 42-year-old Berryman has been photographed decked out in an array of Applied Art Forms’ trophy pieces.
And in doing so he has delivered a lesson in winter weather-wear. In one shot Berryman sports the multifunctional, military-inspired AM2-1A modular parka, which comes with a detachable liner coat and liner vest and is wearable in a multitude of ways. Designed to last a lifetime, it is made from a water-repellent, densely woven cotton called Ventile, which was developed for the Royal Air Force during the Second World War and is ideal for today’s stormy spells.
In another, Berryman wears Applied Art Forms’ cut-off CM1-1 jacket. An interpretation of the classic N-1 deck jacket, which was issued to all US Navy personnel during the Second World War, the CM1-1 is, again, crafted from water-resistant Ventile. This has been paired with the brand’s DM1-1 slacks which are handcrafted in Japan from cotton Cordura, which, in turn, has the soft touch of cotton and the strength and water-repellent properties of nylon.
Then there’s the relaxed-cut, WFH-appropriate chunky hoodies. Made in a heavy 600g loopback cotton jersey material, these are twice the weight of other hoodies on the market and, as Berryman has shown, are ideal for layering up this winter or throwing on for that 10am Zoom conference call.
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