Charity shop Newlife is now selling new clothes online from just £3.99.
The Cannock- based brand, which has a very popular store in Yardley, Birmingham, has had to close during lockdown, like all non-essential retailers.
So, it has opened an online shop at Depop, a virtual fashion marketplace. You can pick up Converse All-Stars for around half their original price, Fila T-shirts for a tenner and bags, belts and bags from around £4.
A charity shop with a difference, Newlife’s clothes are mostly brand new, with some customer returns, and are sold at a fraction of their original price.
It products are excess retail stock and sample goods from high street stores like River Island, Topshop and designer outlets. And money raised in-store, and now online, is used to buy equipment to help disabled and terminally-ill children.
The Depop store includes items from big designer names like Givenchy, Moschino and Gucci alongside items from more mainstream brands like Fila and Kappa, all of which can normally be found in Newlife’s retail stores.
Among the high-end items on the Depop platform are a ladies Gucci T-shirt that normally sells for around £340 and is listed for £99. A pair of trainers that normally sell for around £150 are on sale at £57.
Sheila Brown OBE, CEO and co-founder of the of the charity and retailer, said: “We are so excited to launch on Depop and to offer designer clothes at bargain prices.
“This is sustainable fashion at its best and we have had a great response so far – there really is something for everyone.
“We are having to change our business to meet the times we live in and this means, even though our stores are closed, we can still offer valuable help to vulnerable children.”
What to expect at Newlife’s Depop shop
Examples of items on sale at the new online store include:
Camper trainers – £57 – £90 in the sale on the Camper website – usually £150
Oversized Gucci women’s T-shirt – £99 – for sale on the Gucci website for £340
Adidas cap – £6.99 – on the Adidas website in the sale at £12.71
Converse All-Star trainers – £27.99 – for sale on various websites for between £50 and £60 – (£52 on Schuh)
Moncler Ladies Chouelle Velvet Trimmed Printed Quilted Glossed Shell Down Jacket – £400 – for sale on the Moncler website at £825
Palm Angels corduroy cap – £49 – on sale elsewhere online for various prices between £80 and £114.
IMPOSSIBLE CONVERSATION Vision Flame Orange Hoodie – £19.99 – on sale elsewhere including eBay for around £49
To keep updated on shopping in Birmingham, like our Brummie Mummies and What’s On Facebook pages. You can also sign up to our weekly Brummie Mummies email newsletter
Newlife has sold high-street fashion brands direct to the public for more than 20 years and has seven stores in the Midlands and one in the North of England. Find out more about Newlife’s Depop shop here
The flagship Newlife SuperStore and home store, both in Hemlock Way, Cannock, and its five other stores – in Market Drayton, Birmingham, Merseyside, Heanor in Derbyshire and a pop-up shop in Yeovil – have all had to close in line with the recent lockdown.
The charity already sells items on eBay and has a click and collect service for homewares locally.
Sheila said the eBay platform launched around four years ago and had helped to bring in vital funds during the initial lockdown in 2020, but further changes had to be made as the charity’s income continued to be hit.